In case you hadn’t noticed, the New York Times has recently changed its online policy to promote readership. That means you can go to http://www.nytimes.com and register, for free, thereby gaining access to one of the most widely read newspapers in the world.

As a business owner, consumption of this invaluable service ensures that I remain at least on par with over 20 million other individuals and businesses. In an era of overwhelming choice in information, the Times still carries disproportionate weight over many other news sources. You don’t have to agree with every OpEd to observe that coverage in the Times can make (and break) the back of emerging solutions and ideas. Hired media relations staff froth at the opportunity to place their clients wares within the highly selective pages of this paper, and like others I’m often surprised at what does make the cut. However, when I see an article such as Sunday’s piece on “For Entrepreneurs: A Crash Course in Accounting”, I can’t help but think that somewhere within the caffeinated walls of the twenty-four hour newsroom, someone is looking out for the little guy.

Let’s keep the conversation going.

This entry was posted on Monday, February 12th, 2007 at 10:23 am and is filed under Finance & Strategy, General Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.