http://www.inflexionadvisors.com/blog/2009/07/20/a-wake-up-call-your-brand-is-no-longer-your-own/ Seeding growth through innovation. Wed, 10 Mar 2010 22:32:00 +0000 http://wordpress.org/?v=2.5 http://www.inflexionadvisors.com/blog/2009/07/20/a-wake-up-call-your-brand-is-no-longer-your-own/#comment-15249 mark.stelzner Tue, 21 Jul 2009 12:59:11 +0000 http://www.inflexionadvisors.com/blog/?p=187#comment-15249 @Steve Boese - Great comments Steve. And yes, sadly, the successes do not get nearly the visibility of failures. Thus the need to have a strategy to control for these situations. @Steve Boese - Great comments Steve. And yes, sadly, the successes do not get nearly the visibility of failures. Thus the need to have a strategy to control for these situations.

]]> http://www.inflexionadvisors.com/blog/2009/07/20/a-wake-up-call-your-brand-is-no-longer-your-own/#comment-15218 Steve Boese Mon, 20 Jul 2009 18:35:38 +0000 http://www.inflexionadvisors.com/blog/?p=187#comment-15218 Great points Mark. You could argue that the front line people in a way do more brand creation than the strategists sitting back in corporate. Either way, both parts of the organization have to be much more cognizant of the potential damage that can result from these experiences. I bet United safely transports hundreds of fragile items each day, unfortunately for them no one goes on YouTube and creates a 'United carried my Grandma's porcelain home safely' song. Great points Mark. You could argue that the front line people in a way do more brand creation than the strategists sitting back in corporate. Either way, both parts of the organization have to be much more cognizant of the potential damage that can result from these experiences. I bet United safely transports hundreds of fragile items each day, unfortunately for them no one goes on YouTube and creates a ‘United carried my Grandma’s porcelain home safely’ song.

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